In the dynamic healthcare landscape of Türkiye, Medicana Health Group is pioneering patient care with a cutting-edge technology-driven approach. Rooted in a profound commitment to understanding and fulfilling patient needs, this approach leverages smart technologies to craft personalised and well-coordinated care experiences for each individual.
As technological innovation reshapes healthcare, Medicana Health Group leads the charge by integrating telemedicine, wearable technologies, artificial intelligence, and genomics into its patient care offerings, setting a benchmark for excellence.
This strategic embrace of technology enables Medicana to effectively use data to refine its services, with the objectives of enhancing patient satisfaction, optimising service delivery, and advancing health education.
Dedicated to delivering customised care, Medicana ensures that every phase of a patient’s healthcare journey, from the first consultation to follow-up care, is characterised by personalised attention, ensuring a comprehensive and tailored care experience.
Exploiting Technology for Superior Patient-Centered Care
Anticipating significant growth in the healthcare IT market, expected to reach USD 1,834.3 billion by 2030 with a CAGR of 15.8% from 2024 as reported by Grand View Research, Medicana Health Group is seizing this opportunity through strategic IT investments and the digitisation of healthcare services. This initiative enables offerings such as online consultations, efficient appointment scheduling, and immediate access to medical histories, substantially reducing typical wait times in healthcare. Medicana’s digital efforts also include streamlined online payments, fast-track prescription services, and instant access to diagnostic results.
Additionally, Medicana Health Group is at the forefront of innovative healthcare services, including digital second opinions for surgical procedures and comprehensive online rehabilitation and physical therapy programs, enhanced by AI. The Group’s digital offerings also comprise a wide range of online home care services, providing educational resources for individuals from infancy to old age, ensuring consistent, accessible healthcare support throughout all life stages.
Commitment to Environmental Sustainability and SDG 3
“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” remarked Reha Özkaya, a Member of the Board at Medicana Health Group.
Focusing on Value-Based Care for Optimal Patient Outcomes
Medicana’s approach to patient-centered care is comprehensive, addressing the full array of patient needs, both physical and emotional. This involves patient participation in care decisions, the development of personalised care plans, and ensuring a seamless and empowering experience throughout the healthcare system.
Responding to the demographic trend towards an aging population and the preference for home-based care, Medicana provides a broad spectrum of services for elderly patients, including home-based post-treatment care, telemedicine consultations, and remote monitoring, aimed at offering convenience and ensuring continuous, effective health management for the elderly.
With 16 hospitals situated in seven key cities across Türkiye, Medicana Health Group annually serves a diverse demographic of over 5.5 million people, both from Türkiye and from around the world.
