St William, a company that is a part of the Berkeley group has announced their new residential development. This development that has been planned for Elmswater which is located close to central Rickmansworth.

The naming and branding of this new project has been awarded to Columns. The branding tender was won by the company following a 3-way pitch. Columns designed the name and branding pitch for this development has been inspired by and integrated into the surroundings of the proposed development. Columns has managed to create an identity for the project that captured the essence of the tranquil setting.

The key theme of living in this naming and branding has been used throughout the marketing materials used by St William. This material includes advertising, video and a combined host and floor plan brochure for the project as well as hoardings.

There has been a positive reaction so far to the marketing suite as well as the brochure and the adverts used. Due to this strong reception the company has already seen 5 reservations, which were made at the first preview event. This is an amazing start to the Elmswater project and no doubt the development will continue to experience the same level of success. The Marketing Manager for St William, Lana Dunlop has also expressed that she is positive about the feedback that has come so far from the marketing used.

The Creative Director for Columns is Sarah Buttarazzi and she has said that it has been enjoyable to work with St William on this project. The Elmswater designs were inspired by the focus of landscape first by St William. Column, the award-winning branding and creative agency operates from London and has worked with companies across a wide range of different sectors. The business focuses on putting their clients requests and ambitions for a project at the forefront of their work to offer the best service possible.

A construction apprentice from the College of Haringey, Enfield and North East London has been celebrated by Berkeley Group. Huseyin Bozdogan been awarded with the Best Apprenticeship title by the Berkeley Group. The award has been given to Huseyin at their annual Apprenticeship Awards ceremony. The event this year took place on the 10th October at Pennington Street Warehouse in London Dock.

The 28-year-old apprentice has been completing his Dry Lining training with the construction group and has been described by his supervisors as the best apprentice that they have ever seen. After making such a good impression, Huseyin has been offered a job with the group when he completes his apprenticeship training, which is expected to be next year.

The Berkeley Group is a construction business that at the moment is working on the construction of 10% of all of London’s private and affordable housing. The company is dedicated to ensure that they continue to work closer with colleges in order to increase the level of skilled labour that is available on the industry with 400,000 workers expected to retire from this industry over the course of the next ten years and a skills deficit already apparent.

The award is a great accomplishment for Huseyin, who has said that the title and the feedback that he has received so far means a lot to him. It is also amazing to see that the dedication and hard work that has been put in by Huseyin and all apprentices in the company is recognised and appreciated.

Huseyin Bozdogan has had experience before this placement working with his uncle, a fellow trade worker, carrying out work on extensions and roof work while also looking for an apprenticeship place. When the opportunity of a place at Berkeley Group appeared, it provided Huseyin with the opportunity to earn new skills as well as getting qualifications while also getting paid.