Abode, award-winning designer and distributor of market leading kitchen taps, sinks, bathroom taps & showering solutions continue to strengthen its brand offering by investing in a series of new digital products and services designed to grow its online footprint and integrated retail support.
Supplying Abode, and Pronteau by Abode customers with instant access to a wealth of informative support material and media assets, the company want to support its customer base with the right tools and knowledge from the outset so customers can easily maintain the life cycle of their product(s). Constantly developing new online content, Abode has curated a series of digital products and services, designed to inform, engage and inspire the end user and naturally, support the retailer by limiting the number of non-sales enquiries to their business.
To further support the company’s omnichannel approach and new online strategy, Abode has also invested in a new inhouse media hub, complete with contemporary kitchen. Abode can now design the area to suit its needs and produce high quality media assets showing the latest style ideas and product innovations in a true to life setting, quickly and professionally.
This atop the showroom at their Barnsley HQ (which opened in October 2020), gives Abode two spaces which allow them to quickly react to photography and video needs, to serve the latest lifestyle photography and video content to create a more tailored online experience and also satisfy customer training needs.
“At a time when home renovation spend is up 36%, we are reporting a surge in online customer engagement with kitchens topping the charts as the most common home project. As homeowners are now able to hone their wish-lists online, and research across a range of visual discovery platforms and image sharing sites, we want to make sure we are speaking the same language as our customers. In fact, at the close of the year Pinterest noted ‘industrial’, ‘modern’ and ‘modern farmhouse’ as the top three kitchen styles from 850,000 searches, which only proves that digital natives are fundamental in terms of brand awareness, consideration, intent and purchase,” explained Leanne Adamson, Marketing Manager at Abode.
“Our extensive trends-mapping and research into the UK kitchen market has allowed us to pinpoint key lifestyle trends and given that online research by consumers is now specific as opposed to just browsing, we know that home buyers demand luxury. Considering this, our online activities will zero in on all elements of luxury interior design such as space, wellbeing, efficiency, lifestyle, flexibility and climate change.”
