Yorkshire-based Woodlands Home & Garden Group, a leading garden building manufacturer and online retailer, proudly unveils a distinctive new look for its award-winning e-commerce brand, Tiger Sheds – backed by a nationwide TV and press campaign.
With outdoor living becoming increasingly popular over the last few years, more homeowners than ever now plan to update their garden spaces. The new styling for Tiger responds to the overarching consumer need for more space, whether it be for gardening, storage, living, working, playing, for pets or even a workout. It embodies the spirit of allowing the consumer to find their own perfect space. As part of the launch campaign for the new look, Tiger Sheds will be showcasing a national TV campaign across ITV channels from April 6th, 2022, accompanied by a national press campaign, two unique 100-page brochures and an updated website at tigersheds.com
The distinctive look reflects the renowned quality of Tiger’s garden buildings and retains the same core values of quality and service that have made Tiger a popular choice for consumers for many years. With a heritage dating back to 1913, the business has been helping customers find their perfect space for decades. Tiger sheds and cabins are built from slow-grown, thick-cut, sustainably sourced timber, machined at their own timber mill. With tongue and groove boarding throughout, Tiger sheds are finished with their premium TigerFelt® roof covering and their protective TigerSkin® treatment. Every building is then tested against an 8-point quality check to prove they’re fit to bear the reputable Tiger badge and come with Tiger’s market-leading 20-year guarantee. It’s these high standards that underpin the brand’s message to consumers – Beware of Imitations.
The national TV advertising campaign is a major investment and has been brokered with ITV as part of its Backing Business initiative. Airing across ITV and ITV Hub, the collaboration is one of the largest yet under the Backing Business scheme and will run until June with 30” and 10” spots with two separate stories.
Woodlands’ Managing Director, Ged Lees, explains “We are always looking to make our offer to consumers the best it can be, and the distinctive new styling for our garden buildings marks a further step up in quality and value. We also have a distinct message to offer consumers the choice they need – this is why we have invested significantly in printed brochures, digital marketing and not just one but two TV creatives, to make clear to consumers that Tiger has a building for whatever they require. Tiger can help find your perfect space.”
With consumers becoming increasingly confident when it comes to shopping for garden buildings online, it has become evident that both quality and choice is of utmost importance. Providing flexibility for consumers has been core to the business, with the innovative modular TigerFlex® range first introduced nearly 10 years ago. This range is now being expanded for the discerning consumer, to encompass sheds, summer houses and cabins, all with customisable options, giving customers greater choice, control, and flexibility.
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